HAOTAI LIGHTINGCOMMERCIAL LIGHTING SYSTEMSPROJECT 02 · COMMERCIAL RETAIL · FRANCE
A black surface-mounted track system and cylindrical LED track spotlights, supplied as OEM to our distribution partner for an apparel and denim store with a clean white ceiling.
THE BRIEF
The store was fitted out by our local distribution partner in France. The brand wanted a lighting system that matched the clean, modern look of a white ceiling without disappearing into it, and that put high-quality light on apparel rather than on the architecture.
Two things had to hold at the same time: the hardware had to look deliberate in a modern industrial interior, and the light had to render denim well enough that customers judge the garment, not the lighting. We manufactured the track system and the finished luminaires; the partner ran the installation and keeps the client relationship.
WHAT WE SUPPLIED
The store’s ceiling is white and clean, and the design uses the track as a deliberate contrast against it rather than trying to hide it. Surface mounting keeps the installation simple and keeps the rail where the merchandise is, instead of above a suspended ceiling.
Cylindrical heads were selected so the fixture geometry echoes the track: a straight line of light with round heads on it, no visible brackets or adaptors, matching the brand’s modern industrial interior.
Denim is a hard test for a light source. Indigo shifts noticeably under poor colour rendering, and the texture of the weave — the thing that sells a pair of jeans — disappears. The spotlights were supplied at CRI 90 so the fabric reads as it does in daylight.
The heads aim and re-aim without touching the track, so the brand’s visual merchandising team can move light onto a mannequin, a feature table or a wall-mounted shelf as the display changes — and turn it away from the customer’s eye line where glare would be a problem.
HOW THE SUPPLY WORKED
This is the working model behind most of our retail projects: a distributor or contractor signs the project and specifies it, and we supply the track system and luminaires to that specification as the OEM manufacturer — including the partner’s branding and packaging requirements. The end brand was never our direct customer, and that is deliberate on both sides.
It also has to survive a rollout. A single store is a sample; a chain is a repeat order, and repeat orders only work if the confirmed specification — finish, head type, colour rendering, packaging — stays identical from batch to batch. That is the part of the job the store never sees.
Technical documentation for the range is published openly, so the partner can check the article rather than take our word for it: datasheets and preliminary IES files, certificates with the certificate numbers stated, and the OEM & ODM process.
ABOUT THIS CASE NOTE
The brand, the store, the city and the contractor stay confidential: the project is covered by an NDA, and our partners’ client relationships belong to them. What we can describe is the lighting scope and the reasoning behind it, which is normally what a specifier wants from a reference anyway.
The article used here comes from the ranges published on this site: lighting track rails and track systems and TL01–TL05 LED track spotlights. Figures for the installed article follow the ordered configuration rather than a generic datasheet — request the current documents with a project enquiry.
Photographs in this case note are supplied by the project partner and are published with permission. They show the installation as built.
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